If you care about your smile and love being first to try new products, this one’s worth a look.
Colgate is inviting people to join its Optic Obsessed Early Product Drop, which means early access to a brand-new Optic White routine before it officially launches.
And this isn’t just a tiny sample situation.
What you’ll receive
If selected, you’ll get a full whitening duo to try at home:
- One 3.0 oz tube of Colgate® Optic White® Pro Series Express White Toothpaste
A new and improved, clinically proven formula designed to remove up to 15 years of deep-set stains.* - One Colgate® Optic White® Soft Toothbrush
Designed with a polishing star for surface stain removal and high-density bristles for a next-level shine.
Basically, this is a full upgrade to your daily brushing routine, not just a teaser.
Why this early access is worth it
New product launches usually come with hype but limited access. This gives you:
- A chance to try Colgate’s newest Optic White innovation first
- Real results without buying blind
- Insider access before it hits store shelves
If you already use Optic White products, this is an easy yes. If you don’t, this is a solid way to see what the buzz is about.
How to join the Optic Obsessed Early Product Drop
Getting in is simple:
- Visit the official signup page
- Enter your information
- Watch your inbox for updates
No purchase required to join.
A few important details
Just so you know:
- One set per person
- Supplies are limited
- Available to U.S. residents only
If a brighter smile is already on your 2026 agenda, this is a low-effort way to get ahead of it. And if you’re selected, it’s a pretty great mail day.
