Looking for a meaningful way to support our troops? Crown Royal’s Purple Bag Project lets you send a personalized care package to active-duty military members—absolutely free. It’s a simple, heartfelt way to show appreciation for their service and brighten their day.
What Is the Purple Bag Project?
The Purple Bag Project is Crown Royal’s long-standing initiative to give back to the men and women serving in the U.S. military. Since 2010, Crown Royal has partnered with Packages From Home, a nonprofit dedicated to sending care packages to troops overseas. Together, they’ve sent nearly half a million care packages and are on a mission to reach one million by 2020 .
How It Works
Sending a care package is quick and easy:
- Visit the Purple Bag Project Page here.
- Select 4 Items: Choose from a list of the most requested items by troops, including:
- Beef jerky
- Cookies
- Fruit snacks
- Nuts
- Peanut butter singles
- Popcorn
- Protein or granola bars
- Tea
- Add a Personal Message: Write a heartfelt note to accompany the package.
- Submit Your Request: Confirm your details and submit the form.
Note: You must be 21+ to participate. Only one care package per person is allowed. The promotion runs until June 30, 2025, or while supplies last .
Why Participate?
- No Cost to You: Crown Royal covers all expenses.
- Personal Touch: Add a message to let a service member know you’re thinking of them.
- Easy Process: The entire process takes just a few minutes.
- Support a Worthy Cause: Your participation helps boost morale and show appreciation for our troops.
Ready to Pack a Bag?
Don’t miss out on this opportunity to make a difference. Visit the Purple Bag Project page and claim your free care package today.
Note: This promotion is not sponsored by the U.S. military. All care packages are distributed through Packages From Home .

































































































